401(k) Retirement Plans Tailored for Business Owners & Their Employees
Is Your Business Retirement Plan Working as Hard as You Are?
New Jersey requires it. Your employees count on it. And if your plan has hidden fees, the wrong fund lineup, or a fiduciary gap — your business is exposed. Here's how to get ahead of all three.
Most business owners set up their 401(k) once and rarely look back. The plan runs quietly — payroll deductions go in, statements go out — while you focus on running the company. The problem is that quietly is exactly where hidden fees, underperforming funds, and unmet fiduciary obligations live. If your plan hasn't been independently reviewed recently, the numbers below likely apply to you.
Key Takeaways
- As a plan sponsor, you carry personal fiduciary responsibility for every investment decision inside your company's 401(k). Most small business owners don't realize that until something goes wrong.
- Plan fees, investment lineups, and participation rates are all benchmarkable. If your plan has never been reviewed against comparable plans, it's overdue.
- RetireReady NJ is now in effect. Employers who already offer a qualified plan are generally exempt — but the plan has to be properly structured to qualify.
- Adding a 3(38) fiduciary investment manager transfers discretionary investment responsibility to a credentialed third party. That's a meaningful reduction in your personal liability.
- Genesis works with small and mid-size businesses across South Jersey and the Greater Philadelphia area to build plans that work for employees — and protect the owners running them.
Hidden Plan Fees
75% of small business retirement plans pay hidden administrative fees1
Participant Awareness
64% of retirement plan participants don't know they're paying any plan fees2
Employer Knowledge
19% of small and midsize employers are "very familiar" with what their plan actually costs3
What Is RetireReady NJ — and Is Your Business Already Out of Compliance?
As of 2026, if your New Jersey business has 10 or more employees and does not offer a qualified retirement plan, you are required to enroll in RetireReady NJ — the state's auto-enrollment Roth IRA program. Enrollment deadlines are being phased in by business size — businesses with 25 or more employees are already past their deadline and the 10–24 employee tier reaches its enrollment deadline in early September 2026.4 If your business is in that range, now is the time to get ahead of it — the window is measured in weeks, not months.
Businesses that do not comply face escalating per-employee penalties that grow each year.
The good news: if your business already sponsors a 401(k) plan — or establishes one — you are exempt from the RetireReady NJ mandate entirely. A properly structured 401(k) does more than satisfy the state requirement. It does something the state program cannot: it lets you contribute as the employer, deduct those contributions, and design a plan your employees will actually use.
One important detail most employers get wrong: Part-time employees count toward your headcount the same as full-time employees. Unlike the ACA's 30-hour rule, RetireReady NJ defines "employee" broadly — if someone is on your payroll receiving W-2 wages, they count. Leased employees and workers placed through staffing companies or a PEO count as well. Many businesses discover they crossed the threshold years earlier than they realized once they factor in their full roster.
Here is what the penalty schedule looks like for businesses that remain non-compliant:
| Year of Non-Compliance | Penalty Per Eligible Employee |
|---|---|
| Year 1 | Grace period — written warning |
| Year 2 | $100 per employee |
| Years 3–4 | $250 per employee |
| Year 5 and beyond | $500 per employee |
Penalties are assessed from the date a business was required to enroll under RetireReady NJ's phased rollout schedule — not from the date the state identifies non-compliance. If your enrollment deadline has passed without a qualified plan in place, the penalty clock has already started.
If you are unsure whether your business is currently in compliance, call our dedicated plan review line: 856.283.3959 ext. 301. We will tell you exactly where you stand — at no charge.
This Isn't Just a New Jersey Issue
State-mandated retirement programs are expanding across the country. If your business operates in multiple states, or if you are planning to grow, understanding which mandates apply to you is part of responsible planning.
The following states where Genesis Wealth Advisor Group is licensed have enacted or are advancing mandatory retirement plan laws as of May 2026:
| State | Program Name | Employer Threshold | Status |
|---|---|---|---|
| New Jersey | RetireReady NJ | 25+ employees | Active — penalties escalating |
| California | CalSavers | 5+ employees | Active — fully enforced |
| Delaware | DE EARNS | 5+ employees | Active |
| New York | NY Secure Choice | 10+ employees | Active — phased rollout |
| Virginia | RetirePath Virginia | 25+ employees | Active |
| Pennsylvania | Keystone Saves | 5+ employees (if enacted) | Passed PA House (May 2025) — pending Senate |
| AK, FL, KY, NC, TX | — | — | No current state mandate |
Table reflects the licensed states of Genesis Wealth Advisor Group, LLC and is provided for informational purposes only. State laws are subject to change. Consult your plan administrator or legal counsel for specific compliance questions.
Does the State Program Give Your Employees What They Actually Need?
RetireReady NJ was designed to give employees a starting point — not a comprehensive retirement plan. Here is how the state-run Roth IRA, the default plan (Traditional IRA also available), compares to a properly designed 401(k) plan using 2026 contributions limits:
| Feature | RetireReady NJ (State Roth IRA) | 401(k) Plan |
|---|---|---|
| Satisfies state mandate | ✓ Yes | ✓ Yes |
| Employer contributions allowed | ✕ Not permitted | ✓ Allowed & tax-deductible |
| Employee contribution limit (2026) | $7,500 / $8,600 (50+) | $24,500; $32,500 (ages 50–59, 64+); $35,750 (ages 60–63)* |
| Total annual contribution potential (2026) | $7,500 / $8,600 | Up to $72,000 combined |
| Employer tax deduction | ✕ None | ✓ Yes |
| Investment menu | Limited (state-managed) | Flexible — you choose |
| Loan provisions | ✕ Not available | ✓ Available |
| Hardship withdrawals | ✕ Not available | ✓ Allowed (if plan permits) |
| Plan design flexibility | None | High |
| Fiduciary advisor support | ✕ State-managed | ✓ CPFA®-credentialed advisor |
*Ages 60–63 super catch-up ($35,750 total) is available if your plan document allows it.
Are You Personally Liable for Your Company's 401(k)?
Many business owners don't realize that when you sponsor a 401(k) plan, ERISA — the federal law governing retirement plans — makes you a fiduciary. That means you have a legal obligation to act in the best interests of your plan participants and their beneficiaries, not merely your own.
What Does Being a Plan Fiduciary Mean in Practice?
Being a plan fiduciary means you are responsible for:
- Selecting and monitoring plan investments on a prudent basis
- Ensuring plan fees are reasonable relative to the services provided
- Maintaining adequate plan documentation
- Acting consistently and in accordance with the plan document
- Benchmarking plan performance at regular intervals
The Department of Labor actively enforces these standards. A DOL audit of a non-compliant plan can cost employers $7,500 or more in professional fees and remediation — before any penalties are assessed.
"Most business owners don't realize they're personally liable for every investment inside their company's 401(k). That exposure is manageable — but only if someone's actually managing it."
— Scott Jones, BFA™ CPFA® CRPC® RFC®
How Does Working With a CPFA®-Credentialed Advisor Changes the Picture?
The Chartered Plan Fiduciary Analyst (CPFA®) designation, issued by the National Association of Plan Advisors (NAPA), is a specialized credential for advisors who work with plan sponsors. Earning it requires demonstrated knowledge of ERISA fiduciary standards, plan design, investment analysis, and participant outcomes.
Scott Jones BFA™ CPFA® CRPC® RFC® holds this credential. When you work with Genesis Wealth Advisor Group on your company plan, you are working with an advisor trained specifically to help you meet your fiduciary responsibilities — not just sell you a plan.
What Does a CPFA®-Credentialed Plan Advisor Actually Do for Your Business?
Here is what working with Genesis Wealth Advisor Group looks like for plan sponsors:
📊 Complimentary Plan Benchmarking
Before you spend another dollar on your current plan, let us benchmark it against comparable plans in your industry and size tier. We review investment expenses, administrative fees, fund lineup quality, and overall plan design — and deliver a clear, written assessment. This is the same type of review the Department of Labor expects you to conduct as a plan sponsor. We do it for you, at no cost.
Call our dedicated plan review line: 856.283.3959 ext. 301
🛡️ DOL Audit Readiness and Documentation Guidance
Most plan sponsors only learn they have a documentation problem during an audit. We help you get ahead of it. We share sample DOL audit letters so you understand exactly what documentation the government may request — then we help you build and maintain the file that answers every question before it is asked.
🎓 Employee Financial Education — On-Site or Virtual
A retirement plan your employees understand is a retirement plan they use. We provide employee education meetings at least annually — available on-site at your location or virtually — covering retirement income planning, Social Security claiming strategies, estate planning basics, investment fundamentals, and behavioral finance. This is not a pitch meeting. It is a working session your employees can apply immediately.
⚖️ 3(38), 3(21) and 3(16) Fiduciary Services
As a plan sponsor, one of the most significant fiduciary risks you carry is liability for investment decisions — and administrative exposure is right behind it. We help you address both:
- 3(38) investment manager (primary): A 3(38) fiduciary takes on full discretionary authority over plan investment decisions. This shifts the liability for investment selection away from you as the plan sponsor. We often recommend this structure and coordinate with qualified 3(38) managers on your behalf.
- 3(21) co-fiduciary (available): A 3(21) co-fiduciary provides investment recommendations and analysis; you retain final decision-making authority and share in the investment fiduciary responsibility.
- 3(16) plan administrator (available through TPA and bundled products): An appointed administrator takes on the day-to-day administrative fiduciary functions — plan document compliance, Form 5500 coordination, participant notices, and more — reducing your operational burden and administrative liability.
We discuss the right structure for your plan during your complimentary review.
🔓 Independent, Multi-Vendor Access
We are not captive to any single insurance company, mutual fund family, or record-keeper. That means when we evaluate plan providers — whether that is Fidelity, Betterment, Vanguard, Lincoln, Principal, 401Go, Empower, or another custodian — we are comparing them on your behalf, not on ours. You get our assessment of which platform best serves your employee population, their beneficiaries, your plan design goals, and your budget.
🔍 Ongoing Fee Review
Plan fees are not a one-time conversation. We conduct ongoing reviews of your plan's expense structure to ensure fees remain reasonable as your plan grows and as market options evolve. If a better structure becomes available, we bring it to you.
"When I sit down with a business owner to review their 401(k), I always start with the same question: do you know what this plan is actually costing your employees? Most owners don't — not because they don't care, but because no one has ever laid it out for them clearly. Getting your plan right is not a compliance box to check. It is one of the most direct ways you can demonstrate that you value the people building this business with you."
— Scott Jones BFA™ CPFA® CRPC® RFC®, Founder, Genesis Wealth Advisor Group, LLC
Common Questions
The RetireReady NJ threshold dropped to 10 employees — does my smaller business now have to act?
It may. In January 2026, New Jersey lowered the mandate threshold from 25 employees to 10. If you have 10 or more employees, have been in business at least two years, and don't currently offer a qualified retirement plan, you are now covered. The state has said the 10-employee expansion will reach employers in early September 2026, so if you're in the 10–24 range, this is the window to decide between the state program and sponsoring your own plan. If you'd like help weighing that decision, call our plan review line at 856.283.3959 ext. 301 — there's no charge to talk it through.
Is there a private alternative to RetireReady NJ that still keeps costs low?
Yes. For many small businesses, a Starter 401(k) — a simplified plan type created under the SECURE 2.0 Act — is a strong alternative to defaulting into the state program. It is designed to be low-cost and easy to administer, and because it is a true employer plan rather than a state-run IRA, it can qualify for SECURE 2.0 startup tax credits that may offset much of the early plan cost. It also avoids the Roth income limits that apply to the state program, so higher-earning owners are not phased out of contributing. In fairness, the state program has one edge worth knowing: its bare contribution limit is slightly higher than a Starter 401(k)'s in the first year, so the right choice depends on your goals. The real advantage of the 401(k) route is structure and room to grow — a Starter plan can later be upgraded to a full 401(k) with an employer match and higher contribution limits, something the state IRA can never do. If you'd like us to run the two side by side for your business, including the tax-credit math, call our plan review line at 856.283.3959 ext. 301 — there's no charge to talk it through.
Does my New Jersey business have to comply with RetireReady NJ?
New Jersey businesses with 10 or more employees that do not currently offer a qualified retirement plan are required to enroll in the RetireReady NJ program. If your business already sponsors a 401(k), 403(b), SEP IRA, SIMPLE IRA, or 457(b) governmental plan, you are exempt from the mandate — but the exemption is not automatic. You must certify your exemption on the RetireReady NJ website; simply having a plan in place does not remove you from the state's notices until that certification is on file. If you are unsure of your status or whether your certification has been filed, call our dedicated plan review line at 856.283.3959 ext. 301 — we will let you know where you stand at no charge.
Does having a 401(k) plan satisfy the RetireReady NJ mandate?
Yes. A properly structured 401(k) plan fully satisfies the RetireReady NJ requirement. It also delivers significantly more value to your employees than the state Roth IRA program — including higher contribution limits, the ability to add employer matching contributions, greater investment flexibility, and loan and hardship withdrawal provisions.
What are the penalties for non-compliance with RetireReady NJ?
New Jersey businesses that remain out of compliance face escalating penalties per eligible employee: $100 per employee in Year 2, $250 per employee in Years 3–4, and $500 per employee in Year 5 and beyond. Year 1 is a grace period with no penalty. These penalties apply per employee per year, so for a business with 30 employees in Year 5, the annual exposure could reach $15,000.
What is my fiduciary responsibility as a 401(k) plan sponsor?
Under ERISA, sponsoring a 401(k) makes you a plan fiduciary — legally required to act in the best interests of plan participants and their beneficiaries. This includes selecting investments prudently, ensuring fees are reasonable, maintaining proper plan documentation, and benchmarking the plan on a regular basis. Failure to meet these obligations can expose business owners to personal liability. Working with a CPFA®-credentialed advisor is one of the most effective ways to fulfill and document your fiduciary duties.
What does a complimentary 401(k) plan benchmark include?
Our complimentary plan benchmark review covers investment fund expenses, administrative fees, record-keeper costs, plan design features, and overall fee reasonableness relative to comparable plans in your industry and employee size tier. We provide a written summary of findings and specific recommendations — at no cost to you. Call 856.283.3959 ext. 301 to schedule.
What is the difference between 3(38), 3(21), and 3(16) fiduciary services?
A 3(38) investment manager has full discretionary authority over plan investment decisions and assumes liability for those choices, shifting the investment fiduciary risk away from you as the plan sponsor. Your responsibility as plan sponsor is to prudently select and monitor the 3(38) manager — a significantly lower bar than managing investments yourself. A 3(21) co-fiduciary provides investment recommendations and analysis, but the employer retains final decision-making authority and shares in the fiduciary responsibility for those decisions. A 3(16) plan administrator takes on the day-to-day administrative fiduciary functions — Form 5500 coordination, plan document compliance, participant notices, and distributions — reducing your operational burden and administrative liability. We coordinate with qualified 3(38) investment managers on your behalf, can connect you with a 3(21) co-fiduciary arrangement for employers who prefer to retain investment decision authority, and provide access to 3(16) services through our TPA relationships and bundled plan products.
Can my employees receive financial education through the plan?
Yes. As part of our plan sponsor relationships, we offer employee financial education sessions at least once annually — available on-site at your location or via virtual meeting. Topics include retirement income planning, Social Security claiming strategies, estate planning basics, investment fundamentals, and behavioral finance. These sessions are designed for plan participants and are not limited to 401(k) topics. Better-educated employees make better financial decisions and are more likely to stay with employers who invest in their financial well-being.
How do I know if my 401(k) fees are reasonable?
The only way to know is to benchmark. Fee reasonableness is evaluated relative to plans of comparable size and complexity in your industry — not against an absolute dollar figure. The DOL expects plan sponsors to conduct this review periodically. Our complimentary benchmark review does this analysis for you and provides a clear, written comparison so you have documentation that your fee review was conducted and what you found. If fees are out of line, we will tell you — and show you the alternatives.
Do you work with businesses outside New Jersey?
Yes. Our advisors are licensed in New Jersey, California, Delaware, New York, Virginia, Pennsylvania, Florida, Texas, North Carolina, Alaska, and Kentucky. Keep in mind that state auto-IRA mandates follow where your employees work, not just where your business is registered — and a growing number of states now have their own programs. If you have employees in more than one state, you may have obligations in several of them at once. A single qualified plan, such as a 401(k), can satisfy multiple state mandates simultaneously, which is often simpler than managing several separate state programs. Whether your team is in one state or many, we can help you navigate the applicable requirements and design a plan that works across your entire operation.
"A well-designed plan is more than a benefit. It's a recruiting tool, a retention tool and a signal to your employees about how you run your business."
— Scott Jones, BFA™ CPFA® CRPC® RFC®
Ready for a Complimentary Plan Review?
You built your business. We help you protect the people inside it. Get a no-obligation plan benchmark, a clear summary of your fiduciary standing, and a straightforward conversation about whether your current plan is serving your team — and your bottom line.
1. Source: Employee Fiduciary
2. Source: U.S. Government Accountability Office
3. Source: Pew Charitable Trusts
4. NJ Treasury News, 7/22/2026
Disclosure: The benchmarking, fiduciary services, and education referenced on this page are offered in the capacity of investment advisor and do not constitute legal advice. Plan sponsors should consult with qualified ERISA counsel for legal compliance matters.
Date Updated: August 3, 2026